The PostMart Authentication Process

Every product traces back to a single named farm, gaushala, weaving cluster, or artisan cooperative. No anonymous middlemen, no aggregator labels.

PostMart's seller onboarding requires KYC, address proof, and source documentation. Farms registered with FPOs, weavers with KVIC clusters, gaushalas with GCCI rolls.

Before any product lists on PostMart, the relevant association vouches for the seller. GCCI for cow-based, KVIC for khadi, GI Registry for GI-tagged produce, TRIFED for tribal artisans.

Each association maintains its own member roster and inspection protocols. PostMart cross-references our seller against their records before listing. No vouch, no listing.

Each batch ships with a unique QR code linking to its full chain-of-custody record: farm of origin, association verification date, processing batch, dispatch date, and shipment ID.

QR scans on the customer's phone open the verification page directly — no app required. Counterfeits cannot replicate the tag because it is generated server-side per batch and signed.

Every shipment moves through India Post's Speed Post Parcel network. PostMart holds the NAF (National Account Facility) account; the seller hands over to the nearest post office.

Tracking is via postinfo.gov.in — the same tracker used by every Speed Post parcel in India. PostMart never re-brands or hides the India Post identity. The customer sees the actual government tracking ID.

Customer receives the parcel, scans the QR, and sees the full provenance trail. If the QR doesn't verify, the customer gets a full refund and the seller is flagged for audit.

The verification page is public — anyone with the QR can see the chain-of-custody. This makes counterfeiting structurally impossible: a fake QR returns an invalid trace.